https://marketingtech.ca/blog/ Practical writing on SEO, AI search, advertising, CRM and automation for Ontario service businesses. en-CA 2026 Marketing And Technology Inc. Mon, 31 Aug 2026 12:00:00 GMT https://marketingtech.ca/2026/08/31/seo-vs-google-ads-local-service-business/ https://marketingtech.ca/2026/08/31/seo-vs-google-ads-local-service-business/ Which channel a local service business should choose first, how the costs differ, when to run both, and the website problems that sink either one. SEO & AI Search Mathew Brown Mon, 31 Aug 2026 12:00:00 GMT https://marketingtech.ca/2026/08/29/marketing-automation-for-small-business-time-saving-tasks/ https://marketingtech.ca/2026/08/29/marketing-automation-for-small-business-time-saving-tasks/ The everyday admin a service business can hand to software — enquiry replies, appointment reminders, quote follow-ups, reviews — and what it gives back. Automation Mathew Brown Sat, 29 Aug 2026 12:00:00 GMT https://marketingtech.ca/2026/07/23/marketing-automation-for-small-business-human-touch/ https://marketingtech.ca/2026/07/23/marketing-automation-for-small-business-human-touch/ Lead acknowledgement, follow-up reminders, review requests, record keeping and reporting: five tasks worth automating, and where a person must stay. Automation Mathew Brown Thu, 23 Jul 2026 12:00:00 GMT https://marketingtech.ca/2026/07/13/crm-for-small-business-lead-follow-up/ https://marketingtech.ca/2026/07/13/crm-for-small-business-lead-follow-up/ What a CRM does for a small service business: one record per enquiry, reminders that fire on time, and visibility into which leads went quiet and why. CRM & Sales Mathew Brown Mon, 13 Jul 2026 12:00:00 GMT https://marketingtech.ca/2026/06/23/google-ads-landing-page-checklist/ https://marketingtech.ca/2026/06/23/google-ads-landing-page-checklist/ A checklist of what to fix on your website before increasing Google Ads spend: page speed, a clear offer, one call to action, forms, tracking and mobile. Paid Advertising Mathew Brown Tue, 23 Jun 2026 12:00:00 GMT https://marketingtech.ca/2025/11/27/small-business-tech-stack-guide-2025/ https://marketingtech.ca/2025/11/27/small-business-tech-stack-guide-2025/ The six tools a small business actually needs — website, CRM, email, scheduling, automation and analytics — and how to connect them without overwhelm. Technology Mathew Brown Thu, 27 Nov 2025 12:00:00 GMT https://marketingtech.ca/2025/11/19/adobe-acquires-semrush-impact-canada-ontario-digital-marketing/ https://marketingtech.ca/2025/11/19/adobe-acquires-semrush-impact-canada-ontario-digital-marketing/ Adobe's US$1.9 billion acquisition of Semrush, and what the consolidation of SEO tooling into enterprise marketing suites means for Ontario businesses. SEO & AI Search Mathew Brown Wed, 19 Nov 2025 12:00:00 GMT https://marketingtech.ca/2025/11/16/website-ads-automation-2025/ https://marketingtech.ca/2025/11/16/website-ads-automation-2025/ Running a website, ad campaigns and a CRM as three separate projects is why leads leak. How the three connect into one measurable lead generation system. Strategy Mathew Brown Sun, 16 Nov 2025 12:00:00 GMT https://marketingtech.ca/2025/07/23/ai-seo-online-discoverability-strategy/ https://marketingtech.ca/2025/07/23/ai-seo-online-discoverability-strategy/ AI answer engines summarise instead of listing links. What that changes about being found online, and the content structure that gets a business cited. SEO & AI Search Mathew Brown Wed, 23 Jul 2025 12:00:00 GMT https://marketingtech.ca/2025/04/12/home-remodeling-advertising-guide/ https://marketingtech.ca/2025/04/12/home-remodeling-advertising-guide/ How remodeling companies get noticed: knowing the buyer, showing the work, paid search and social, local SEO, referrals and tracking what a booked job costs. Paid Advertising Mathew Brown Sat, 12 Apr 2025 12:00:00 GMT https://marketingtech.ca/2025/04/06/automation-for-marketing-construction-services/ https://marketingtech.ca/2025/04/06/automation-for-marketing-construction-services/ Why construction firms that still run on referrals and printed brochures are losing work, and which parts of the sales process automation actually improves. Automation Mathew Brown Sun, 06 Apr 2025 12:00:00 GMT https://marketingtech.ca/2025/02/11/how-to-create-a-looker-studio-dashboard-with-google-sheets/ https://marketingtech.ca/2025/02/11/how-to-create-a-looker-studio-dashboard-with-google-sheets/ A step-by-step build of a free marketing dashboard: structure the Google Sheet, connect it to Looker Studio, add charts and scorecards, then share it. Strategy Mathew Brown Tue, 11 Feb 2025 12:00:00 GMT https://marketingtech.ca/2024/12/09/types-of-seo-in-digital-marketing/ https://marketingtech.ca/2024/12/09/types-of-seo-in-digital-marketing/ On-page, off-page, technical, local, e-commerce and mobile SEO explained — what each one covers and which ones a local service business should start with. SEO & AI Search Mathew Brown Mon, 09 Dec 2024 12:00:00 GMT https://marketingtech.ca/2024/11/03/how-ai-is-transforming-digital-marketing/ https://marketingtech.ca/2024/11/03/how-ai-is-transforming-digital-marketing/ Personalization at scale, predictive budget allocation, content production and chat support: where AI genuinely changes marketing work, and where it does not. Automation Mathew Brown Sun, 03 Nov 2024 12:00:00 GMT https://marketingtech.ca/2024/03/03/google-updates-seo-2024/ https://marketingtech.ca/2024/03/03/google-updates-seo-2024/ BERT, E-E-A-T, Core Web Vitals and the helpful content update: what changed in how Google ranks pages, and what it means for the content you publish. SEO & AI Search Mathew Brown Sun, 03 Mar 2024 12:00:00 GMT https://marketingtech.ca/2022/04/21/graphic-design-tips-and-tricks/ https://marketingtech.ca/2022/04/21/graphic-design-tips-and-tricks/ How type, colour, contrast and hierarchy work together to make a brand look established, and the design mistakes that make a good business look small. Design Mathew Brown Thu, 21 Apr 2022 12:00:00 GMT https://marketingtech.ca/2022/04/08/search-engine-optimization-seo-fundamentals/ https://marketingtech.ca/2022/04/08/search-engine-optimization-seo-fundamentals/ A plain explanation of search engine optimization: how search engines rank pages, what on-page and off-page work involves, and what results take to appear. SEO & AI Search Mathew Brown Fri, 08 Apr 2022 12:00:00 GMT https://marketingtech.ca/2022/04/07/enhancing-productivity-with-google-workspace/ https://marketingtech.ca/2022/04/07/enhancing-productivity-with-google-workspace/ What Google Workspace gives a small team beyond Gmail: shared drives, real-time collaboration, video meetings and admin control over company accounts. Technology Mathew Brown Thu, 07 Apr 2022 12:00:00 GMT https://marketingtech.ca/2022/04/06/growing-your-business-3-marketing-strategies/ https://marketingtech.ca/2022/04/06/growing-your-business-3-marketing-strategies/ Customer acquisition cost, customer experience and content: three parts of a strategy that decide whether your sales team has anything worth calling. Strategy Mathew Brown Wed, 06 Apr 2022 12:00:00 GMT