Hamilton, Ontario · Marketing, technology and AI automation
Most agencies run campaigns.
We build the system that books the job.
Website, ads, SEO, CRM and follow-up, built as one machine and measured on one number: what it costs you to put a booked job on the calendar.
- Google & HubSpot certified
- 10+ years in the trades
- No contract longer than the results justify
One system, one number
- DemandAds, SEO, the map pack
- SiteBuilt to produce a call
- ResponseAnswered in minutes
- CRMChased until it books
Booked job
Reported as cost per booked job, every month
Most businesses have three of these. The gap is where the money goes.
- Monthly ad budget managed
- $400K
- Leads per month
- 1,200+
- Average cost per lead
- $146
- Cost of net sales
- 15%
Across 10+ platforms
Sustained, in small markets
Tracked to the dollar
Where marketing should sit
Figures from campaigns Mathew Brown has personally managed, tracked to cost per issued appointment ($423 average). We publish our numbers because almost nobody in this industry will. See the full breakdown.
What we do
Six parts of one system
Hiring six vendors gets you six dashboards and nobody accountable for the number that matters. These work together or they do not work.
SEO & AI search
Rank in Google for the work you actually want, and get named when someone asks ChatGPT or an AI Overview who to call.
Paid advertising
Google and Meta campaigns judged on one number: what it costs to put a booked job on the calendar.
Website design & build
Fast, honest sites built to turn a click into a phone call. Not a brochure with a contact form bolted on.
Marketing automation
Every lead answered in minutes, chased until they book or say no, without anyone remembering to do it.
Workflow automation
Your CRM, phone system, ads and quoting tools wired together so data stops being retyped between them.
Technology services
The phones, workspace, security and infrastructure underneath the marketing — because leads die on hold.
AI & automation
The unfair advantage is not the AI. It's what you stop doing by hand.
Everyone is selling AI. Almost none of it shows up in how a service business actually runs a Tuesday. What does: a lead answered in ninety seconds at 9pm, a quote that follows itself up, a CRM that fills itself in, and being the company an AI assistant names when somebody asks who to call.
- Instant lead response. Every form, call and message answered in minutes, around the clock, before your competitor gets to them.
- Follow-up that does not stop. Sequences that keep working a quote for weeks, then hand it back to a human at the right moment.
- Admin that runs itself. Job data, invoices, reviews and reporting moving between tools without anyone retyping it.
- Visibility inside AI answers. Structured, citable content so ChatGPT, Perplexity and AI Overviews can name you accurately.
What is a marketing system, and why does it beat running campaigns?
A marketing system connects the website, advertising, SEO, CRM and follow-up into one tracked path from first click to booked job. Campaigns generate traffic. A system makes sure that traffic is answered, followed up and measured, so you can see exactly what a booked job costs you.
How do you measure whether marketing is working?
Three numbers, reported monthly: cost per lead, cost per issued appointment, and marketing as a percentage of net sales. Impressions, clicks, likes and rankings are diagnostics, not results. If the cost of a booked job is not moving in the right direction, the marketing is not working.
How it works
We fix the leaks before we turn up the tap
Spending more on advertising into a site that does not convert and a follow-up process that forgets people is the most expensive mistake in this industry.
Audit
We look at everything: site, ads, SEO, CRM, call handling, follow-up. You get a written summary of where money is leaking, whether or not you hire us.
Fix the leaks first
Most businesses do not need more traffic. They need the traffic they already pay for to convert. That work comes before we increase spend.
Build the system
Website, campaigns, CRM and automation set up as one connected system, with tracking that ties a dollar spent to a job booked.
Report on what matters
Cost per lead, cost per issued appointment, cost of net sales. Every month, in plain language, with what we are changing next.
Who we work with
Built for businesses that run on booked appointments
Mathew spent over a decade around plumbing, HVAC, electrical, roofing, flooring, renovations and painting — including behind the tools. The strategy comes from knowing how the work actually gets sold.
Contractors & trades
Plumbing, HVAC, electrical, roofing, flooring, painting. A decade of field experience behind the strategy.
Construction
Longer sales cycles, bigger tickets, and buyers who research for months before they call.
Home improvement
Renovation and remodeling companies competing on trust in a crowded local market.
Health services
Clinics and practices with booking constraints, compliance rules and referral dynamics.
What clients say
Our experience with MAT was over the top in exceeding our expectations! MAT listened to our needs and produced an excellent website on time for a very reasonable price. We highly recommend this company.
I used MAT to create two different websites (landing pages) that drove lead traffic to my site and got my business to the top of organic searches. MAT's strategy was a 3 months game plan that actually started producing incredible results in just 4 weeks.
Questions people ask before they call
What does Marketing & Technology actually do?
We build and run complete lead generation systems for service businesses: the website, the ads, the SEO, the CRM, and the automation that follows up. We also handle the technology underneath it — phones, workspace, security — so leads do not get lost between tools.
How much does it cost to work with you?
Most engagements sit between $1,500 and $6,000 per month depending on scope, plus ad spend. One-off projects like a website build or a CRM implementation are quoted separately. Published ranges are on our pricing page — we do not hide numbers until a sales call.
Do you only work with contractors and trades?
That is where we are strongest, because of a decade of hands-on experience in plumbing, HVAC, electrical, roofing, flooring and renovations. We also work with health services and hospitality operators. If your business runs on booked appointments, the system is the same.
How long before we see results?
Paid advertising can produce enquiries in the first week. Conversion and follow-up fixes usually show within 30 days. Organic search and AI visibility are slower — expect a few months before the movement is meaningful, and treat anyone promising faster as guessing.
Do you work outside Hamilton?
Yes. We are based in Hamilton and work across Burlington, Oakville, Grimsby, Niagara and the wider Golden Horseshoe, plus clients elsewhere in Canada. Local presence matters for local SEO; it does not limit who we can build systems for.
What happens to my existing website and tools?
We audit before we replace. If your site converts and your CRM works, we improve them. If they are the reason leads are leaking, we say so and show you the evidence. We do not rebuild things for the sake of billing a rebuild.
Find out what your marketing is actually costing you.
A free audit of your website, ads, SEO and follow-up. You get a written summary of what is working, what is leaking money, and what to fix first. No pitch deck, no obligation.
You talk to Mathew.Not an account manager, and not a sales team.