In development
Two products, both built out of the consulting work.
Cadence keeps marketing moving every week. RevenuePilot finds the money already sitting inside the systems a business owns. Neither is on general sale yet, and this page will say so plainly until that changes.
Status stated in plain words · No launch dates we cannot keep · The consultancy remains the business
Why is a consultancy building software?
Because the same two failures turned up in nearly every engagement, and fixing them by hand each time was wasteful. Marketing stops the moment a business gets busy. Money sits unclaimed in quotes and old customers nobody has time to chase. Both are worth solving once rather than repeatedly.
There is a version of this page that oversells. It would use the word platform a lot, show a launch date, and imply the products are further along than they are. We would rather write the true one, because the people who read this page carefully are the people we want as early users.
So: the consultancy is the business. It funds the software, and it is where our obligations sit. If neither product is right for you, nothing about working with us changes.
Where each one sits
- CadenceMakes the marketing happen every weekIn beta
- RevenuePilotFinds what the systems already knowBuilding
- The consultancyStrategy, build and accountabilityToday
Product one
Cadence — marketing that does not stall
Small teams rarely fail at strategy. They fail at the twenty unglamorous handoffs between having a good idea and it being live, measured and repeated next week. The blog that stopped in March. The draft sitting behind forty other emails. Cadence exists to make that sequence run without anyone remembering to start it.
It plans the week, writes and designs the work, checks it against the things you have said never to claim, and then stops — because nothing goes out until you have said yes. The approval is one screen and takes about as long as reading a text message. After it publishes, it measures what happened and uses that to plan the following week.
The part that matters commercially is the loop, not the writing. Anything can generate a blog post. Very little will still be doing it, on brief, in month nine, with the results of month eight shaping what it picks.
One week inside Cadence
Mondayautomatic
Plans the week
Topics drawn from your services and what people actually search for.
Tuesdayautomatic
Writes and designs
Articles, posts, emails and images, in your voice rather than a generic one.
Wednesdayautomatic
Checks its own work
Accuracy, brand voice and anything you have ruled out claiming.
Thursday
Waits for you
One screen. Approve it or ask for a change. This is the only step that is yours.
Fridayautomatic
Publishes and shares
To your own site, then out across the week to social and email.
Next Mondayautomatic
Uses what it learned
Last week’s results change this week’s plan. Month six beats month one.
Product two
RevenuePilot — the money already in your systems
Most businesses do not have a software shortage. They have plenty of software and nobody watching all of it at once. Leads that should have been followed up are not. Quotes go quiet without an outcome. Past customers are never contacted again. Every one of those is visible in a system somebody is already paying for.
RevenuePilot is not a CRM and is not meant to replace one. It connects to what a business already runs — HubSpot, Salesforce, Google Ads, Analytics, Search Console, Meta, email platforms, Jobber, ServiceTitan — and works as the layer between them. Its job is to notice, decide what should happen next, and then either tell you, prepare it, or do it.
The distinction worth holding on to: a CRM stores what happened, a dashboard reports it, and an automation platform runs a workflow someone designed in advance. RevenuePilot is meant to work out what the next action should be. That is a harder problem, which is why it is being built carefully rather than quickly.
How much autonomy it gets is yours
- DetectFinds the opportunity and does nothing elseSafest
- RecommendTells you what it thinks should happenStart here
- ApprovalPrepares the action, waits for your yesMost people
- AutopilotExecutes inside the rules you have setWhen ready
The first three engines
Where it looks first
Lead rescue
Enquiries that should have had a follow-up and did not, and ones that went cold without ever being ruled out. It works out the appropriate next action and, depending on your setting, suggests it, prepares it or sends it.
Quote rescue
Estimates and proposals that have gone quiet with no clear outcome. A quote with no activity for seventeen days is not a lost sale; it is an unanswered question, and the system knows which ones historically respond to being asked again.
Past customer reactivation
People who may be due another purchase, a related service, maintenance, an upgrade or a referral request. Identified one at a time from what the business already knows, rather than by emailing the whole database and hoping.
The technical layer underneath is deliberately invisible. Nobody buying this should have to understand n8n, APIs or prompt design to get value out of it.
Fit
Whether either of these is for you yet
Worth talking to us about now if
- Your marketing has genuinely stalled and the reason is capacity, not strategy.
- You have a CRM with real history in it — enough quotes and past customers that a system could find something you have missed.
- You are comfortable being early, which means occasional rough edges and a direct line to the people fixing them.
- You would rather shape a product around your business than receive a finished one that nearly fits.
Wait for the general release if
- You need something dependable in production this month.
- Your data lives in spreadsheets and notebooks; there is nothing yet for either product to read.
- You want a fixed price and a signed feature list — reasonable, and not what early access is.
- The real problem is that nobody answers the phone. Fix that first; we can help, and it costs less.
Meanwhile
What you can have today
Everything these products will eventually do, we already do by hand for clients. That is how we know the problems are real.
Lead response & follow-up
Enquiries answered in minutes at any hour, quotes chased for a month, reviews requested automatically. Email sequences included.
Workflow automation
Your CRM, phones, ads, quoting and accounting wired together so nobody retypes data between them.
CRM implementation
HubSpot or Salesforce set up around how your business actually sells, then adopted by the people who have to use it.
Questions about the software
Are Cadence and RevenuePilot available today?
Both are in active development. Cadence is further along and has its own site you can look at now. RevenuePilot is earlier — the architecture and the first three revenue engines are defined, and it is being built. Neither is on general sale, and this page will say so until that changes.
Has Marketing & Technology stopped being a consultancy?
No. The consulting work is the business, and it is what pays for the software. The products exist because the same problems kept appearing across engagements and building them once was more useful than solving them by hand for each client.
Do I have to use your software to work with you?
No, and you will not be steered towards it. Most clients run on tools they already own — HubSpot, Salesforce, Google Ads, their existing phone system — and that is usually the right answer. If a product of ours ever fits better, we will say so and show why.
What happened to the Client Journey Automation Kit?
It has been retired. It was a set of automation templates sold as a self-install product, and the honest assessment is that Cadence does the job it was trying to do, properly and without asking a small team to maintain workflows themselves.
Can I get early access?
Yes. Tell us which of the two is relevant to your business and roughly what your current setup looks like, and you will go on the list with context attached rather than as an anonymous email address. Early users get more of our attention, not less.
Who owns the data if I use one of these?
You do, on the same terms as every other engagement here. Integrations connect to accounts in your name, the data stays yours, and disconnecting leaves your source systems exactly as they were. That principle is not going to change once there is a subscription attached to it.
Want to be early on one of these?
Tell us which product is relevant and roughly what you run now. You will go on the list with context attached, and you will hear from Mathew rather than a form autoresponder.
You talk to Mathew.Not an account manager, and not a sales team.